Vous vous souvenez de la publicité Ikea avec les meubles fabriqués avec les boites en carton du fabriquant de mobilier suédois ? Et bien, hasard ou coïncidence, EDF diffuse actuellement une campagne publicitaire illustrée par un intérieur entièrement meublé par des meubles réalisés avec des cartons de déménagement.

Pub EDF avec des meubles en carton
Pub EDF avec des meubles en carton

L’idée est plutôt sympathique, d’autant qu’elle est destinée à faire la promotion du service déménagement par internet d’EDF qui est plutôt bien conçu pour ceux qui vont bientôt faire leurs cartons.

Et vous ça vous inspire les meubles en carton ?

Photo : Philippe Gueguen


Consultant le jour, blogueur la nuit. Curieux par nature, je passe ma vie à chercher de nouvelles choses et à partager ma passion pour le design sous toutes ses formes sur ce blog.

    48 replies to "EDF (inspiré par Ikea ?) fait sa pub avec des meubles en carton"

    • Peter

      Bof, il aurait pu accompagner cela d’une petit vidéo….ça mange pas pain.

    • Guillaume de Home24

      Des meubles en cartons, oui ca peut inspirer. Bonne idée du point de vue du développement durable, mais on se demande quand même si ces meubles tiendront la distance.

    • Jacynthe

      très bonne méthode pour minimiser les charges mdr!

    • Atelier Bleu Vache

      C’est sûr oui… moi çà m’inspire les meubles en carton… un matériau de rêve avec lequel on peut faire des tas de choses solides et durables…

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    • Sylvie

      Sinon il y a la possibilité de revendre ses anciens meubles et de racheter des meubles livrés déjà montés. Ainsi ça on renouvelle sa déco et on ne s’embête pas avec un déménagement fastidieux. Le site Nomadde offre se service gratuitement.

    • Louane

      Certains designer font des meubles en cartons super joli alors pourquoi pas refaire sa déco. Du coup la pub perd de son attrait puisqu’elle prône le déménagement et on a plutôt envie de changer ses meubles avec des produits plus écolos.

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