Vous n’avez aucun talent vocal, mais vous rêvez malgré tout de devenir une star ? Rassurez-vous tout n’est pas perdu, vous allez peut-être devenir la nouvelle star de votre cuisine ! A l’occasion de son 90ème anniversaire, la société Electrolux organise un concours baptisé Kitchen stars. Le principe est simple : vous posez comme une star dans votre cuisine, vous immortalisez ce moment unique avec votre appareil photo numérique et vous envoyez votre cliché accompagné d’une petite bafouille. Les 90 kitchen stars sélectionnées, en plus d’apparaître dans un livre édité pour l’occasion, se verront remettre le très design aspirateur Ergo Rapido (décidément c’est la semaine des aspirateurs !). Alors prêt à devenir la future star de la cuisine ?

Electrolux kitchen stars

Kitchen stars concours star de la cuisine

Mesdames, mesdemoiselles, messieurs, à vos fourneaux pour postuler au très convointé tître de la Kitchen star :Oo

Les 90 heureuses stars de la cuisine (les kitchen stars) se verront remettre le très design aspirateur balai Electrolux Ergo rapido. Sympa.

Aspirateur balai ergo rapido

Mon avis sur le concours Kitchen stars : Entre nous, il ne faut pas être naïf, cet évènement est surtout l’occasion pour Electrolux de faire du buzz pour sa marque. Mais bon c’est de bonne guerre et l’initiative est tout de même assez marrante. Ca change des publicités classiques pour l’électroménager que l’on peut voir ici et là.


Manuel
Manuel

Consultant le jour, blogueur la nuit. Curieux par nature, je passe ma vie à chercher de nouvelles choses et à partager ma passion pour le design sous toutes ses formes sur ce blog.

    54 replies to "Electrolux kitchen stars, la nouvelle star de la cuisine"

    • Lakhesa

      Bon, à défaut d’avoir l’aspi de mes rêves plus bas, je me contenterais bien de celui-ci.
      Je l’avais déjà vu et je me disais qu’avec un étage c’était plus pratique qu’un gros aspi hyper lourdeau…
      Et puis les couleurs sont jolies !!!!!!!!!

    • fabien

      tout à fait d’accord, au moins la publicité n’est quasiment pas détournée, et elle est originale ! :)

      par contre, je ne trouve pas le rapport entre la cuisine et l’aspirateur ! :D … si encore ils avaient fait gagner des robots ménager ou leur dernier lave vaisselle :p

      quant à l’aspirateur, je trouve l’idée originale d’avoir un 2 en 1 sur le même objet .. bien vu ;)

    • Cathy F

      Ouai!!! Un tantinet macho comme idée…
      Comme si la femme ne passait sa vie QUE dans sa cuisine et pour ce qui est de gagner un aspirateur… GENIAL !!! Ils auraient aussi pu penser au fer à repasser, tout aussi excitant comme « joujou » !
      Bref, je ne vais pas participer je crois…
      Cathy F

    • Guillaume

      Chère Cathy cette publicité n’est pas limitée aux femmes donc ce ne peut-être macho ! Personnellement j’aimerais bien gagné cet aspirateur (le gris or plus précisément) !

    • Cathy F

      Soit Guillaume !
      C’est cependant un peu ciblé tout de même !!!
      Et l’aspirateur, tu le passeras ou c’est juste pour son design ?
      Cathy F

    • Guillaume

      Chère Cathy je te confirme que je le passerai ! Je suis un peu maniaque sur les bords à la grande joie de ma copine lol !

    • La lorgnette

      Cathy et Guillaume, ne vous disputez pas. Dans la cuisine il y a du boulot pour tout le monde. Pendant que l’une cuisinera, l’autre passera l’aspirateur.
      En tout cas les recalés de la nouvelle star auront peut-être plus de chance cette fois ci.

    • Jeannine

      Très mécontente du produit : au delà de la garantie (2ans) la batterie est morte, pas de possibilité de remplacement donc l’aspirateur au rebut. Dommage de la part de cette marque !!!

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