Le bouche à oreille arrive en numéro 1 quand il s’agit de s’informer sur une marque. C’est l’un des enseignements clés de l’étude que vient de consacrer l’agence Mediaedge:cia aux consoblogueurs. 64% des personnes interrogées accordent beaucoup ou assez d’importance aux avis que donnent les internautes sur les forums de discussion, et 50% ont décidé d’acheter un produit d’une marque à laquelle ils n’avaient pas pensé. Mediaedge:cia a étudié de près la façon dont les blogs secouent la vie des marques, une enquête que l’agence publie dans le premier numéro de ses carnets de l’influence

.


Manuel
Manuel

Consultant le jour, blogueur la nuit. Curieux par nature, je passe ma vie à chercher de nouvelles choses et à partager ma passion pour le design sous toutes ses formes sur ce blog.

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